Assess Your Outreach Capacity

Live-agent member outreach for health plans

25,000 Members Does Not Mean 25,000 Calls.

Your quality team already knows which members have open care gaps. The harder question is whether you have enough outreach capacity to keep working them toward a scheduled appointment or next step.

30+ years supporting healthcare organizations · US-based physical call centers · Bilingual live agents · Medicare & Medicaid experience

The reframe

Your care gap problem may also be a contact problem.

You have the data. You have care managers, providers, texts, emails, reminders. Yet gaps remain open.
Identifying the right member is only the first step. Someone still has to reach that member, have the conversation, and try again when the first attempt does not work.

The challenge may not be finding members who need action. It may be creating enough successful human interactions to move them toward it.

Two members. Same open gap.
Very different work.

The list treats them the same. Your outreach team does not.

Member A
  • Answers the first call
  • Understands why you are calling
  • Ready to schedule
  • Appointment made
  • Outcome documented
1 successful contact
Member B
  • No answer on first call
  • Second attempt reaches voicemail
  • Third attempt connects at a bad time
  • Reaches member but they have questions
  • Interested but needs help scheduling
  • Misses appointment, must be contacted again
6+ attempts, same open gap

Same open gap. Very different outreach workload. Now multiply Member B across thousands of members.

The real workload is not how many members are on the list.  It is how much outreach it takes to move them from identification, to engagement, to action.

And someone on your team has to keep making those attempts.

Care managersQuality staffPopulation health teamsClinical resources
Call.No answer.
Document.Try again.
Leave a voicemail.Schedule a callback.
Try again tomorrow.And again.

How much more could your highest-value resources accomplish if they could focus on the work that actually requires their expertise?

Extend your team without replacing it.

You keep the clinical judgment and the workflow. We add the outreach hours it takes to actually move members.

Your team keeps control

You own the clinical decisions
  • Identifies the population
  • Defines the objective
  • Determines the desired action
  • Owns the workflow

GMS Connect provides capacity

We do the outreach work
  • Trained live agents
  • Repeated outreach attempts
  • Approved scripts
  • English & Spanish outreach
  • Scheduling support
  • Outcome documentation
  • Escalation back to your team

GMS Connect handles the outreach work.
Your team stays focused on the work that requires their expertise.

Assess Your Outreach Capacity

Bring us the population that is falling behind.

Targeted, repeated, bilingual outreach pointed at the members you're having the hardest time moving.

Members Requiring Additional Attempts

The Member B population: the one your care managers keep circling back to. This is exactly the workload capacity is built for.

Annual Wellness Visits

Preventive Screenings

Immunizations

Medication Adherence

Unresponsive Members

Appointment Scheduling

English & Spanish Outreach

You don't have to start with your entire member population. Start with the one your team is having the hardest time moving.

From population to outreach in five clear steps.

Structured, transparent, and shaped around your workflow, not a black box.

1

Define the Population

Members, objective, action, timing, languages, and requirements.

2

Build the Workflow

Approved scripts, contact protocols, training, scheduling, escalation, reporting.

3

Engage the Members

Trained live agents begin working the population — repeated attempts and callbacks.

4

Help Members Take the Next Step

Guide engaged members toward the defined action, such as scheduling.

5

Report Outcomes & Escalations

Visibility into activity, outcomes, and cases needing internal escalation.

Start with one population. Build the workflow around your needs. Add capacity where you need it.

More outreach capacity only matters if you trust who is talking to your members.

Healthcare outreach is not ordinary consumer calling. It touches protected health information, vulnerable populations, and your plan's reputation. The controls behind the call matter as much as the call itself.

Physical US-based call center operations
Direct supervision and monitoring
Approved scripts and workflows
Training and quality assurance
English & Spanish live agents
Healthcare outreach experience
PHI-focused operations

SOC 2 Type II examination completed

Independent validation of the controls protecting sensitive information.

Healthcare outreach is not new to us. GMS Connect has supported healthcare organizations since 1992.

1,000,000+
Medicare Members Reached
650,000+
Medicaid Members Reached
500,000+
COVID Test Results Delivered

For more than three decades, GMS Connect has supported major health plans with member communication and outreach involving sensitive information, diverse populations, and complex campaign requirements.

Start with one population. See what it would take to work it.

The Member Outreach Capacity Assessment is a working conversation, not a sales pitch. You don't need to know how much capacity you need.  Bring one population and we'll look at the challenge together.

We'll walk through population size, desired action, outreach requirements, language needs, timeline, existing resources, and likely contact workload, so you can see the real effort behind the list.

No requirement to replace your internal team.
No requirement to replace an existing vendor.
No need to outsource your entire population.

See What It Would Take to Work Your Population

Select a time that works for you.